Frameworth Sports Marketing

My role as the Digital Marketing & Content Design Coordinator at Frameworth Sports Marketing was to create graphics for all major social media platforms (Facebook, Instagram and Twitter) as well as coordinate email marketing campaigns to driving traffic to the online store to result in sales

Sidney Crosby Rimouski Jersey Retirement

I had the honour of designing the social media marketing campaign for Sidney Crosby’s Rimouski Océanic jersey retirement in 2019. Frameworth released exclusive new products to commemorate Crosby’s special night. Frameworth is the exclusive supplier and distributor of autographs of Sidney Crosby ever since his early days with the Rimouski Océanic.

Sidney_Crosby-Rimoski-Retirement (1).jpg

Golden Goal 10th Anniversary

Frameworth released new products to commemorate Sidney Crosby’s Golden Goal at the 2010 Vancouver Winter Olympics. I spearheaded the social media and email marketing campaign to promote the new product line that leads to online sales.

Frameworth Mystery Box

I had the pleasure collaborating with Maple Leafs Sports Entertainment (MLSE) and designing the packaging for Frameworth’s Mystery Box series. The Mystery Box contains an assortment of authentic autograph items (eg. puck, photo and jersey) from NHL athletes that are exclusively with the company.

Social Media Graphics

I was responsible for social media graphics, product mockups and photography to promote Frameworth’s official autograph partner’s accomplishments, new products and as well creating customer engagement (eg. contests, draws and giveaways)

Recommendations

“Bobby stepped into a newly created role by the Ecommerce Department at Frameworth with great ideas and positive results. From the get-go, Bobby came to the table with ideas to grow the department and was able to put his ideas into action to grow our Ecommerce Sales. Bobby is very creative and can create and manage full campaign with little to no guidance necessary. Bobby has been a great asset to the Frameworth team.”

— Alec Brown, Webmaster & E-Commerce Manager

“Bobby brought great creative flair and strategic insight to his role as Social Media & Community Manager @ Frameworth. During our time together, Bobby drove social to account for over 30% of web traffic, a vast increase from the prior approach. His work impacted sales and revenue growth. Bobby has superior design skills, and was an awesome team player growing the company's SM competencies, including the intelligent applications of insights from Google Analytics.”

— Howard Thomas, Marketing Strategist & Advisor